Poster series developed for Doctors Without Borders PSA campaign.
The insight behind the visual created was to instigate the target audience and achieve
some sort of engagement out of it. The posters portray the harsh reality of the
situations where this organization is needed most and also is more active nowadays.
Making themselves present all over the world where medical aid is needed.
The use of photography was a choice made to represent how these issues and lives
affected are real, the intention behind this was to showcase that real lives are in
danger, and can be helped by the organization. Showing the environment where the
Doctors without borders work was utilized with the objective of familiarizing the target
with our cause.
The colour palette utilized on the posters is based on the official colours of the
organization, and it was applied to create visual consistency between all the campaign
deliverables.
The call to action is present in the bottom left corner of all posters and incites people
to visit the Doctors Without Borders website and learn more about the organization as
well as become a helpful part of their causes, making donations or volunteering.