Resolute is a cosmetics brand created for men. But the brand is not only focused on the looks, how many nowadays are; Resolute is about attitude. Deeply rooted in values and beliefs, these products were created as a new form of expression for the modern man.
Developed and produced in Canada, Resolute targets the male audience between 20 and 55 years old. But the personality aspects are what really define the consumer base.
As well as the audience, the brand can be described as adventurous, bold and fearless. The products were developed with the intent of incorporating and emphasizing such aspects so they could be turned into something visual.
The colour palette chosen to represent the brand consists mostly on black and white, with the presence of brown paper / cardboard on the packages.
Visual elements and typography embrace the subtle details of being handmade but are used in a way that reinforces the brand characteristics.
